Here, we would like to introduce some examples of how Gulliver have been of use to the businesses of our clients.
This company changed from transparent polypropylene bags to paper peel-and-view DMs, an act which brought the end to complaints from customers, improving Company A’s work efficiency.
Company A used to use polypropylene bags to send out direct mail to potential customers. However, many of the people receiving those “plastic bags” complained, stating that the address seal (private information) was difficult to remove, making separation for disposal arduous. Hence, as Gulliver does not use polypropylene bags, Company A changed over to our paper made peel-and-view DMs, the complaints disappeared completely, leaving Company A able to concentrate on actual work, and happy customers of ours as well.
As a result of changing from postcards to peel-and-view envelopes, turnover increased by 140% for Company B despite using the same budget to pay for a smaller number of DMs!
Company B used to send reply postcards introducing products for each season of the year, but then they started sending pamphlets with attached ordering postcards tucked inside peel-and view envelopes. And, despite reducing the number of DMs sent, the new version impressed, pushing up the response rate by 3.7%, which amounted to a 140% increase in turnover on the previous year.
Thus, Company B firmly succeeded in advertising the appeal of their products in DMs that went directly to dormant customers.
This company wanted an advertising tool that would encourage people with purchasing histories to become regular customers. And, by changing DM specifications and design, the response rate went up to about 30%!
Company C, a food manufacturer, had been sending three flyers enclosed in a polypropylene envelope to people who have a purchasing history, but they were having trouble getting the response rate and turnover rate to increase further. Now, Company C have changed to an A4 sized peel-and-view DM format and have dabbled with the creative side to expand the size of the product images to make them easier to see, resulting in the normal response rate of 15% or less improving to somewhere between 20 and 30%.
Downsizing from a DM that involved packing catalog, order form and other such stuff into a polypropylene envelope to a peel-and-view DM, the purchasing rate at Company D has gone up to 44%!
Company D had sent out once a year a DM comprising a polypropylene envelope filled with 40-page catalog and order form, etc., to people who purchase pocketbooks, but they found that the purchase rate stagnated. Hence, they took a close look at their information and the form it was presented in, leading them to changeover to a peel-and-view DM in which they varied the printing style for the previous year’s purchasing record, resulting in the purchase rate jumping from around 14% for the previous year to 44%, to give them a massive improvement. In this way, Company D realized the benefit of a DM that can deliver the necessary information to suit the customer.
The marine plastic problem is an important topic at summits and the UN.
Amidst initiatives to reduce plastic garbage, such as changing from free to paid for disposable shopping bags, direct mail transparent envelopes (OPP, CPP) are also coming under scrutiny.
Peel-and-view direct mail does not use envelopes or polypropylene bags, increases the chance of mail being opened, and is environmentally friendly.